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Ale Cabrera
Ale Cabrera
PortfolioProduct doc

SHIPPED · HUBSPOT

Enrichment Data Accuracy Index

Built a Snowflake accuracy index and self-serve dashboards, replacing manual data requests from Support, execs, and data team.

Timeline

  1. Phase 0
    Kickoff: support, execs, data team requesting data individually
  2. Phase 1
    Discovery: accuracy index requirements scoped in Snowflake
  3. Phase 2
    Ship v1: accuracy index built in Snowflake
  4. Phase 2
    Feedback: self-serve dashboards added
  5. Next
    Single source of truth adopted, no extra eng support needed

From three requests to one source

  1. 3 teams requesting the same data separately
  2. Accuracy index built in Snowflake
  3. Self-serve dashboards, single source

The problem, and what happened

ProblemHow it was handledResult
Repeat, uncoordinated requests for the same data from three different teams, creating engineering drag and inconsistent numbers depending on who pulled what.Built the index in Snowflake so it could serve as one shared source rather than three separate pipelines, with self-serve dashboards on top.Single source of truth for Support, execs, and the data team, with no extra engineering support required to get an answer.

My role. Owned the index design and the dashboard build.

The decision. Needed self-serve dashboards on top, not just a backend table, or the same request pattern would continue.

Product leader with a data scientist past · Zapier, Clearbit, HubSpot

Product doc: ale-cabrera.com/portfolio/enrichment-data-accuracy-index