Ale Cabrera
SHIPPED · ZAPIER
Events Playbook
Unified all event documentation into one playbook, replacing five scattered sources and cutting onboarding time for anyone learning eventing.
- 5 → 1five scattered sources replaced by one playbook
- ↓time to learn eventing for new people and teams
- ↑single source of truth for the full event lifecycle
Timeline
- Phase 0Kickoff: event docs scattered across sources, poor feedback
- Phase 1Discovery: gathered and organized all docs by use case
- Phase 2Ship v1: playbook published, old docs deprecated and redirected
- Phase 2Feedback: some content still duplicated with other intranet pages
- NextNew sections added as recurring Slack questions surface
From scattered docs to one playbook
- Docs scattered
5+ sources - Consolidated + validated
with stakeholders - Published
old docs deprecated
The risk, and what happened
| Risk | How it was handled | Result |
|---|---|---|
| Usability. No unified source for how to create, modify, or deprecate an event. Continued time loss for every new person or team learning eventing from scratch. | Chose to consolidate rather than patch each scattered source. Validated the structure with stakeholders before drafting. | One source of truth for the full event lifecycle instead of five. Onboarding time to learn eventing dropped. |
My role. Owned the consolidation, the stakeholder validation, and the intranet publishing and redirect. Partnered with teams across Slack to socialize the change and redirect ongoing questions.
What went wrong. Some content still ended up duplicated with other intranet sections at first. Fixed in a second pass that cleaned up the overlap.
Product leader with a data scientist past · Zapier, Clearbit, HubSpot
Product doc: ale-cabrera.com/portfolio/events-playbook